Entrepreneurship

Why 2020 Marks Another Decade of Pretzel Dominance

Pretzels have been around for over 140 decades. That means thousands of years and countless generations enjoying the tasty, twisty treat throughout changing times. Up to now, the average American consumes 2 pounds worth of pretzels every year. That translates to over half a billion dollars’ worth of pretzels sold in a year in the …

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Classic Marketing Tactics that Work Differently Today

As the world changes, trends shift, and technology progresses. Many things we used to do in the past have been dropped today for newer tactics and iterations of ideas. However, some classics remain ever-resilient and have even found a new face to make them pillars in modern society. That rings true even within the world …

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5 Techniques to Save On Your Business’s Energy Costs

One of the most challenging aspects of running a business is dealing with high energy costs. If you have a huge office space, you need to stock up on light fixtures, heating and cooling equipment, computers, and other electronic devices, but these contribute to your escalating energy bills. But even if you have a small …

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The Rise of Employee Activism and What It Means for Companies

Google employees filled the internet and news columns a few times recently, and it’s not because of promotions or award-winning achievements. In the last two years, the brand’s employees have staged several protests that touch on various issues: Trump’s immigration ban in 2017, Google’s mishandling of sexual allegations in 2018, and Google’s involvement in Pentagon …

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