The Ultimate Guide to Online Marketing for Small Businesses

October 20, 2020
CambridgeEntrepreneurAcademy

The Ultimate Guide to Online Marketing for Small Businesses

The internet has changed the way businesses conduct businesses. It has opened up markets that were hitherto unreachable by local businesses due to resource and distance limitations. However, you need to do several things right as a small business owner to tap into online marketing‘s high potential. Below are salient areas to implement when marketing online.

Invest in Quality Web Design

The business website acts as a digital shop that customers visit to know more about your offering. Your business site should exceed customer expectations based on other advertising initiatives. It should be neat, engaging, and easy to read. Besides, it should offer precise solutions for customer needs and provide a process of getting the product or service.

Consider hiring a competent WordPress design service for a sleek, attention-grabbing, and responsive website. Remember, the longer you can keep potential customers on your site, the higher the chances they will buy from you.

google maps on mobile phone

SEO (Search Engine Optimization)

SEO is the umbrella name for several strategies you can use to boost your rankings when potential buyers search using phrases related to your business. There are two categories of SEO, on-page and off-page optimization. The on-page SEO involves activities to improve your suite speed, enhance the user experience, and create the right content for your products and service.

On the other hand, off-page SEO involves activities to improve your site’s authority, such as backlinking. On-page SEO is closely related to your website design¬†and the content you place on the site. Besides, researching for the most popular keywords and optimizing your headings and titles also helps the search engine robots know what your site is about.

Pay-per-Click Advertising (PPC)

PPC is an advertising model where advertisers bid to have their advert placed among the sponsored links for specific search phrases on the search engine. If your bid wins, you appear along with the organic search results for the said keyword. Unlike the SEO, PPC allows you to be present in the relevant results even if your page does not rank high. New businesses can use PPC as they grow their online authority and better ranking with SEO. It is also an excellent way to increase their awareness and sales volumes.

Building an Opt-in Email List and Email Marketing

You need to capture the user information of the people that visit your site. This allows you to follow them up and help them in the purchase process to your advantage. One way to do it is to create an opt-in email list on the site. Encourage your visitors to join your mailing list to receive updates about your offers and relevant information. Then, create regular communications with the prospects and clients that joined your list. You may have different categories based on the type of customer and stage in their buying decision.

You are losing a huge potential market as well as high sales volumes by not getting online. However, remember to keep these basics in mind to ensure success. Remember, success is a journey that involves putting together the right tools and strategies.

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